“The Life of Julia” is a powerful interactive infographic from the Obama campaign contrasting a woman’s opportunities from preschool to retirement in America under Obama versus under Romney. It is a simplification, but it is also a powerful distillation of why there is a 10% gap between Obama and Romney with female voters.
Critiques of “The Life of Julia” predictably have a common theme of overbearing “cradle to grave” government, but I think something more nuanced is happening as well.
One critic, David Harsanyi, asks “who the hell is ‘Julia’ and why am I paying for her whole life?” and then smugly points out that “Julia then has a son named Zachary (who has no father around, as far as I can tell).” The Week summarized, “Without getting married, she decides to have a baby, and next thing we know, she retires on Social Security and Medicare … With no mention of family, church, or husband, Julia’s central relationship is with the nanny state.”
These responses aim to attack Obama’s platform and policies on a fiscal level, but instead end up sounding like an ignorant dismissal of systemic inequality and sexism. Think about it this way:
Although I can’t guess at the Obama campaign’s motives, the ad’s spotlight is focused solely on Julia, portraying her (and her son) without explicit conceptions of family, church, or spouse. This allows a broad spectrum of women to identify with Julia. She could be a single mother. She could have a partner of any gender. She could be in a non-monogamous partnership or community. She could belong to any religion. (Admittedly, she is represented with relatively fair skin). Clicking through Julia’s life, I could actually identify with her, because she wasn’t placed next to a husband. She wasn’t pictured in front of a church.
“The Life of Julia” touches on the pertinent, immediate subject matter - how programs supported by President Obama could enrich any woman’s life, and give her equal access to opportunity and success - access she should have no matter her sexual orientation, her marital status, her religion, or her family.